REAL Brand Strategy partners with some of the world’s most admired brands and people to identify untapped opportunities that lead to groundbreaking results. Informed by our leading-edge research and insights, we challenge widely held conventions for clients seeking a bold change.
We are leaders in the study of women and how companies view and define them as consumers across categories and industries. We have deep expertise in defining today’s modern career women and the new head-of-household—areas that are valuable for brands seeking to understand today’s dominant spenders.
In 2013, REAL predicted the hyper-rise of female millennial entrepreneurship and the disruptive cultural shift female-founded businesses would have on corporate America. In 2021, we are focused on the emergence of Gen X women and how they will redefine midlife and aging—forever changing the landscape for middle-aged America.
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